.

   In our last post, we said that the Bible is the “best-selling book.” However, don’t look for it on any best-selling lists.

.

   How to think about this?

.

For more use the DOOR.

.

[MORE]

.

   There are several ways to look at this. You can find a lot more about this on the Internet. To help you start, we’ll pass on part of a post at nowthinkaboutit.com/2012/06/why-the-bible-is-the-true-best-seller/.

.

   The annual sales figures for the Bible are so high, averaging between $425m and $650m, repeatedly – year after year – that it dwarfs the sales of all other books. The best any other book can hope for is second place and a very distant second place at that.

   A list of “best sellers” is interesting only if the top spot is up for grabs so the real best seller had to give way to all the rest.

   The Harry Potter series, which has enjoyed high volume sales in recent years, is a good example. According to The New Yorker even books with Harry Potter stature don’t compete well with the Bible. Not only is the Bible the best seller of all time it continues to be the best seller every year even when compared to the astounding sales figures of a series like Harry Potter.

   Guinness Records reports an estimated 2.5 billion Bibles were printed between 1815 and 1975 and The Economist estimates more than 100m new Bibles are printed every year making a staggering total of over 6 billion in print. The New Yorker also pointed out that in 2005 the number of Bibles sold in the US alone was conservatively estimated at 25 million and Barna research indicates that 92% of all American households have at least one Bible and typically own three. That means most of the 25m Bibles are being sold to homes that already have at least one and likely more.

   By comparison the Harry Potter series – 7 books in all – sold only 400 million copies total and no one expects it to keep pace. Also, there is nothing to suggest it will become a classic and I doubt existing owners are buying second, third or even fourth copies of each book in the series.

   Other interesting comparisons include Mao’s book of quotations which has sold over 900 million copies in a comparatively short time, since 1966, and the Qur’an which became popular in recent years but there are big differences in the way these two books compare to the Bible.

   Not only does the Bible continue to enjoy annually increasing sales and distribution totals, it does so strictly without coercion.