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(First, the print source here is 2004¹)

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   In a “recent” national survey, the most recognized product and corporate taglines slogans included these:

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“You’re in good hands”    Allstate…….   (87% American public)

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“Like a Good Neighbor”    State Farm  (70% — written by Barry Manilow)

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For more use the DOOR.

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[MORE]

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“Always Low Prices. Always”    Wal-Mart  (67%)

“Obey Your Thirst”    Sprite   (35%)

“Think Outside the Bun”   Taco Bell   (34%)

“i’m lovin’ it”   McDonald’s   (33%  When measured, this had    ………………..     been out less than a year.)

“What’s in your wallet?”   Capital One   (27%)

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   These slogans, discussed in some detail after analyzing much research, emphasize the importance of “simplicity,” “aspiration,” “visualization,” “memorability,” “brevity,” “credibility,” “rhetorical questioning,” and other factors which themselves are discussed in some detail in Frank Luntz’s best-selling Words That Work: It’s Not What You Say, It’s What People Hear (MfJ Books, 2007).